Local Search Engine Optimization –SEO– refers to optimizing your website to rank higher when customers from your area search for your kind of business service(s) or product(s) on the web.
If your website visitors have given search engines permission to see their approximate location through their laptop, desktop or smartphone browser, search engines such as Google, Bing or Yahoo will often attempt to show them businesses in their area before other businesses located somewhere else.
Local SEO is quite different from SEO in general. In a way, it is a bit easier to achieve results since you are now competing with a smaller number of entities. Please note that there are many factors that affect ranking. Some are known and some are not. Nothing is ever guaranteed in SEO except one thing: doing nothing at all tends to yield nothing at all. So, get busy and do your part. Alternatively web and marketing agencies can often do this for you for a fee. One of the many factors affecting your ranking may depend on whether or not your business contact information appears on online social networks or business directories.
You should at least consider some of the top online directories, websites and social media platforms. Please note that some are free and some may not be. Popular directories change constantly. Consistency is key here. Your listings should show the same name, address, phone and website everywhere. Here is a non-exhaustive list of often free online directories/websites where you should consider listing your business name, address, phone and website:
There are hundreds of websites, online directories and social networks out there where you could list your business. In addition, this is just one of many ways to improve your search engine results. This should be one of the many components of a well-planned and comprehensive digital marketing strategy. Choose to work with a web agency where people have certifications such as Google Analytics and Google Adwords. You should also look for other qualifications such as degrees in information and communication technologies or digital marketing. TiktoPlus can help. Call us now: 910-408-2272