You need a website design that is based on elements that help convert your visitors into customers. While obvious elements include social proof and a clear call to action, there is so much more…
Digital marketing is a form of marketing that uses digital platforms to sell items and services. More than that, digital marketing ensures that all of your platforms establish your brand.
This may not seem important to a dental office, but consider all of your competitors.
Moreover, consider the fact that most consumers now check online resources prior to making an in-person appearance at any establishment. Fret not if you have a few unjustified negative reviews. You can respond to them in a positive manner that will show your audience who you are. This is an art and a science. You may also be able to have it taken down in some very specific situations but it is rare. However, it is usually worth a try.
Let’s say John is looking to make an appointment for his six-month dental cleaning.
More than likely he is going to check local dental offices online. If he easily finds multiple interactive, brand-aligned platforms for one of your competitors and nothing for you, he will go to your competitor.
Implementing Digital Marketing Strategies
There are many ways you can implement digital marketing and make the most of your digital platforms. Let’s take a look at some of the main ways below.
Develop Informative, Authoritative Content
If you want potential new clients to take your platform — and your business — seriously, you need to give them excellent web content.
Great content does one of two things. First, it establishes that you are an expert in your field.
When consumers are shopping for a dentist, they definitely want to make sure you know the dental field before scheduling an appointment.
Second, it allows you to implement SEO strategies.
SEO, or search engine optimization, is the process by which digital platforms influence search engine’s algorithms. Successful SEO will bump up your ranking on search engines, allowing more consumers to find your website.
Common SEO strategies include keyword usage, backlinking internal and external sites –with great caution–, and tailoring content to target audiences.
However, recent changes in search algorithms on many platforms including Facebook favor promoted content over organic content. That means you need to pay to “boost” your content. However, you need to carefully select your target audience. You should also consider unique and tailored landing pages for each ad. In addition, it is usually a good idea to A/B test ads changing one variable at a time.
Pay For Online Advertising
Effective digital marketing doesn’t stop at your website. Paid advertisements help you stretch your reach to audiences on popular platforms.
Google AdWords is Google’s paid ad system. The price that you pay for an ad on Google is determined by three things.
Those things include your search engine rank, the rank of other bidding sites, and how much you’re willing to pay.
Facebook’s ad space system works much the same. Facebook gives you a few extra options, though, such as where you want your ad to appear.
Your choices affect the price you pay for ad space.
Running paid advertisements on other platforms may also be important. But each situation is unique. Your business is unique. Your market is unique.
Google is the most popular search engine site while Facebook rates as the most popular social media platform. Being seen on both can prove valuable to your digital marketing campaign. However, it all depends on many factors including your location, your speciality, etc…There is more to online advertising than just the two giants. In fact, Google and Facebook also buy advertising space on millions of independent websites…but they are not the only ones…
Google Adwords Search Advertising, Facebook Advertising, and other forms of digital expertise require extensive training and expertise. Nothing is guaranteed in digital marketing. But the odds of failure greatly increase if you are not well-trained in digital marketing. There are extensive digital marketing training programs and certifications that exist for a reason. It’s not as simple as one may think.
Use Google Analytics To Track Traffic
Google Analytics is a free tool that allows marketers to track site traffic. Moreover, it lets you know if your content is successful.
Google Analytics displays a variety of data, including traffic demographics.
By using this tool, you’ll be able to determine who is coming to your site, at what time, and how they are finding you. Most importantly, though, Google Analytics allows you to determine your target audience.
Additionally, by analyzing the data, you can adjust your digital marketing strategy if needed.
No scrapping and total revamping. With Google Analytics, you’ll find out what works and why and be able to plan future successful strategies.
Earn Inbound Links
Establishing your authority has the added benefit of earning you inbound links.
Inbound links do more than just lead more people — and potential clients — to your site, though. One of the metrics that search engines rely on when ranking sites is reliability.
Part of how they measure reliability is whether or not third-party sites link to your site. Inbound links show that your website is reliable, further establish your authority, and speak to your credibility.
Thus the more inbound links you get, the higher search engines will rank your website.
Establish A Newsletter
Nothing says, “I care about you,” quite like personal outreach.
By establishing a newsletter, you’ll be able to personally contact clients and potential clients. An effective newsletter will include personal touches such as news about your business, photos thereof, and an engagement invitation.
Making an effective engagement invitation requires some creativity. It can be anything from a survey to an alert about a blog entry you just posted on your website.
Create Video Ads and Short Films
Another key strategy to establishing your digital platforms’ credibility are video ads and short films.
Video footage should show your office at its best. Smiling faces, real people, all ready to work and help clients meet their dental needs.
In that respect, video footage also acts as an emotional engagement. It allows clients to connect with you before even meeting you.
Make Sure Your Platforms Are Mobile-Friendly
Clients want to be able to use your digital platforms as easily as they find them.
The good news is you don’t have to worry about your social media platforms. Big social media names such as Facebook and Twitter have already customized their websites for premiere mobile browsing.
But what about your website?
Many desktop elements, such as frames and banners, don’t work well on mobile. They mess up the website layout, often overlapping elements, and make simple navigation a pain.
Plus, such elements can take longer to load on mobile devices.
Test your website on a mobile device. If it encounters these or other problems, then you need to address the issues immediately.
The last thing you want is for clients not to schedule an appointment with you because they weren’t able to access your website properly.
Still Not Clear On The Importance Of Digital Marketing? Reach Out!
At TiktoPlus, we care about the success of your dental practice. In order to achieve that success, the importance of digital marketing cannot be underestimated.
If you have further questions or concerns about the importance of digital marketing, please don’t hesitate to reach out to us.
We’re happy to help your dental practice achieve that success!